Three Home Furnishings Insiders

One Mission

Create and drive a sustainable unfair advantage for each client. 

Pamela Danziger

Market Researcher and Author

Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent.

As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. She is also a principal with Retail Rescue, which offers focused and effective consulting, training and mentorship in retail management, marketing, sales and operations.

Pam is a member of the renowned Leaders in Luxury + Design panel recognized by The Home Trust International. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report and Forbes.com.

A prolific writer and blogger, Pam is author of nine books, including her latest Meet the HENRYs: Millennials that Matter Most to Luxury Brands, like Canada Goose.

Pam’s bibliography includes a range of titles for Main Street retailers, as well as books for luxury marketers and luxury brands.

For retailers there is Shops that POP! 7 Steps to Extraordinary Retail Success. For luxury marketers there is Putting the Luxe Back in Luxury.

For interior designers and their to-the-trade partners, she offers Marketing the Luxury of Interior Design. And for home furnishings retailers and marketers aiming for the next generation of customers there is Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For — High-Earners-Not-Rich-Yet.

As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world. She holds a B.A. in English Literature from Pennsylvania State University and a M.L.S. from University of Maryland.

For more information about Pamela Danziger visit: www.unitymarketingonline.com

Paul Friederichsen

Marketing and Branding Creative Director

Paul Friederichsen is a contributing writer to Branding Strategy Insider, the highly popular subscription blog of The Blake Project, one of the premier brand consultancies in the world.

He has spent the vast majority of his 30-year career helping advertising agencies build and communicate value. As a creative director and marketing strategist he helped drive client results for agencies such as McCaffery and McCall (a Saatchi & Saatchi agency), Earle Palmer Brown and The Hauser Group. He also served as a client-side marketer for the in house agency of Ross Laboratories, a division of Abbot Laboratories, where in the management tier, he was responsible for creative strategy.

Paul has helped shaped the fortunes of emerging, national and global brands including The Home Depot, where he played a critical role in brand development for more than a decade. Working closely with the client he developed proprietary brands through every phase from brand strategy, naming and brand identity standards to packaging and merchandising. His work was instrumental in the launch of the TrafficMaster brand, recognized as one of the most successful launches in company history.

Paul’s strategic and creative work is diverse and has had a major influence on the growth of brands such as ITT Technical Institute, Jenn Air Appliances, Royal Oak Charcoal, Dixie Crystals Sugar, Absorbine Equine Division, Southern Company, Uniden, and RCA and GE consumer electronics.

Flooring industry clients include Beaulieu America, Novalis Innovative Flooring and Engineered Floors, among many others.

Paul is a contributing editor for Floor Focus magazine and Director of Education for Domotex USA. He has spoken at TISE (where he also served on the Education Advisory Counsel) and Coverings trade shows. He has been quoted in The New York Times and has contributed numerous articles to the New York Daily News.

Paul is an active member of the Atlanta Track Club.  For more information about Paul Friederichsen visit: http://friederichsenbrands.com/

Chris Ramey

Marketing Technologist and Sales Strategist

Chris Ramey specializes in helping manufacturers, retailers and service providers penetrate affluent shelter/design markets. He is an aggressive business leader, branding strategist and marketing technologist, retailer and consultant who is routinely retained by retailers and manufacturers with an imperative to increase sales and profitability.  

Ramey’s entire career has been focused on effective marketing and selling strategies for consumer brands.  He is an insightful and pragmatic strategist, marketing technologist and sizzling professional speaker. 

Ramey list of past and present clients ranges from Steinway and Laufen to The Ritz-Carlton, Mandarin Oriental, Camper Nicholsons and many dozens of Interior Designers and industry associations including DPHA, Coverings, Surfaces, Asomercadeo, ASID, DEMA, SWA, and hundreds of local and international retailers.     

Ramey’s personal consultancy is Affluent Insights.  He is president of The Home Trust International, a 500 member-location platform and marketing firm focused on the luxury design/shelter category.  

Ramey sits on the RetailWire’s Brain Trust Panel.  He has earned ‘Top 5% Leadership’ appellation from Gerson-Lehrman for his work consulting with private equity firms, and he is the most quoted expert at industry leading Luxury Daily.  Ramey is highly regarded speaker and long-time professional member of National Speakers Association.  Ramey will re-energize your company with innovative marketing, service and selling strategies.

Ramey and his wife reside in Palm Beach County, Florida and they have two grown children.  Ramey is originally from Pittsburgh, Pennsylvania.  For more information, please visit www.affluentinsights.com.

 

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