by Pamela Danziger | Oct 14, 2021 | BLOG, Branding, Uncategorized
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he...
by Pamela Danziger | Apr 6, 2021 | BLOG, Furniture, Retail
By all accounts, the pandemic year was a great one for home furnishings brands and retailers. Cooped up at home, Americans invested in improving their living spaces. Home improvement retailers, like Home Depot and Lowe’s that serve the DIY-inclined, rose...
by Pamela Danziger | Mar 2, 2021 | BLOG, Outdoor Living
“In the beginning…” people lived in harmony with nature. Nature formed us and gave us all that we as human beings needed to live and prosper. Gradually we learned how to gain power over nature and with that knowledge, cultures advanced and mankind prospered. But as...
by Pamela Danziger | Jan 7, 2021 | BLOG, Luxury
This year’s fifth annual State of Luxury report takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market. As 2021 dawns, it will be a year of transition for the luxury market after the...
by Pamela Danziger | Aug 25, 2020 | BLOG
Neiman Marcus is closing its brand-spanking new Hudson Yards flagship, its first and only store in New York City. JC Penney is closing some 240 out of its fleet of 800 stores. Over the next three years, Macy’s is closing 125 “under-performing” stores in favor of some...
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