by Paul Friederichsen | Dec 29, 2020 | BLOG
Very often as marketers, we are called upon by our clients or fellow business stakeholders to solve complex issues or chart new paths with new products or markets. There is a natural tendency to immediately immerse oneself into the numbers and assorted details...
by Paul Friederichsen | Oct 12, 2019 | BLOG, Branding
This is an interview with Paul Friederichsen, partner of The American Marketing Group, on a recent visit to Portugal, with Lisbon-based Briefing, a publication devoted to brands and marketing. What, in your vision, defines a brand? It is the sum total of all the...
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