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Brand Basics with AMG’s Paul Friederichsen

Brand Basics with AMG’s Paul Friederichsen

by Paul Friederichsen | Oct 12, 2019 | BLOG, Branding

This is an interview with Paul Friederichsen, partner of The American Marketing Group, on a recent visit to Portugal, with Lisbon-based Briefing, a publication devoted to brands and marketing. What, in your vision, defines a brand? It is the sum total of all the...

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