Proven Proprietary PALM Methodology

AMG’s PALM methodology
(PENETRATE AFFLUENT + LUXURY MARKETING)
is most effective for four distinct targets:

  • Ultra-high-net worth consumers – those UHNIs who’s net worth is $30m+
  • High-net-worth consumers – those HNIs who’s net worth is $6m – $30m
  • HANNAs; High Achiever Not Noticeably Abundant – net worth $1m – $5m 
  • HENRYs; High Earners Not Yet Rich – HHI $100k – $250k

Each target requires its own unique PALM strategies and tactics.

Competitive Edge

THE MOST UP-TO-DATE RESEARCH IN YOUR CATEGORY TO GIVE YOU A COMPETITIVE EDGE.

MOST PROFITABLE BRAND & MARKET POSITIONING

WE KNOW THE MOST EFFECTIVE WAYS TO BRAND AND POSITION YOUR PRODUCTS TO MAKE U.S. BUYERS AWARE, DESIRE AND BUY THEM.

DRIVE SALES

WE COMMUNICATE, DESIGN AND PACKAGE YOUR BRAND’S MESSAGE TO APPEAL TO THE HIGH-SPENDING U.S. CONSUMER.

What are you waiting for?