Proven Proprietary PALM Methodology
AMG’s PALM methodology (PENETRATE AFFLUENT + LUXURY MARKETING) is the most effective for four distinct targets:
- Ultrahigh net worth consumers – those who’s net worth is $30m+
- High net worth consumers – those who’s net worth is $6m – $30m
- HANNAs; High Achiever Not Noticeably Abundant – net worth $1m – $5m
- HENRYs; High Earners Not Yet Rich – HHI $100k – $250k
Each target requires its own unique PALM strategies and tactics.
THE MOST UP-TO-DATE RESEARCH IN YOUR CATEGORY TO GIVE YOU A COMPETITIVE EDGE.
MOST PROFITABLE BRAND & MARKET POSITIONING
WE KNOW THE MOST EFFECTIVE WAYS TO BRAND AND POSITION YOUR PRODUCTS TO MAKE U.S. BUYERS AWARE, DESIRE AND BUY THEM.
WE COMMUNICATE, DESIGN AND PACKAGE YOUR BRAND’S MESSAGE TO APPEAL TO THE HIGH-SPENDING U.S. CONSUMER.