- Catalogs and brochures
- Mailers
- Sales presentations
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				
- Name
- Positioning and tagline
- Logotype
- Brand Standards (color palette, typography, icons and symbols, signatures, etc.) 
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				
- SWOT analysis
- Market opportunity
- Identify white space
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				 
- Blogs
- Social media
- White papers
- Advertorials
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				
- Quantitative B2B and B2C surveys
- Qualitative B2B and B2C research
- Focus groups
- In-depth interviews
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				
- Positioning
- Target market
- Pricing
- Distribution
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				
- Assortments
- Displays
- Packaging
- Planogram
- Signing 
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				
- Activations
- Distribution
- Campaigns
- Expert spokesperson/influencer
 
			 
				
				
				
				
			 
				
				
				
				
				
				
				
				
				
				
				
- Customer experience
- Sales training
- Operations