ADVERTISING CREATIVE
- Catalogs and brochures
- Mailers
- Sales presentations
BRAND DESIGN
- Name
- Positioning and tagline
- Logotype
- Brand Standards (color palette, typography, icons and symbols, signatures, etc.)
COLLATERAL
COMPETITIVE ANALYSIS
- SWOT analysis
- Market opportunity
- Identify white space
CONTENT
- Blogs
- Social media
- White papers
- Advertorials
GRAPHIC DESIGN
MARKET RESEARCH
- Quantitative B2B and B2C surveys
- Qualitative B2B and B2C research
- Focus groups
- In-depth interviews
MARKETING
- Positioning
- Target market
- Pricing
- Distribution
MERCHANDISING
- Assortments
- Displays
- Packaging
- Planogram
- Signing
PUBLIC RELATIONS
- Activations
- Distribution
- Campaigns
- Expert spokesperson/influencer
RETAIL
- Customer experience
- Sales training
- Operations