White Papers

by | Jul 20, 2020

Five Biggest Challenges White Paper

Every home furnishings company looking to penetrate the American market or expand further into it faces five key challenges. This white paper explains each of those five challenges and how to overcome them.

How to Penetrate America in a Post-COVID Market

It is going to be harder and take longer for the U.S. economy to recover from the coronavirus pandemic than it did from the 2008-2009 Great Recession, most analysts agree.  With already shockingly high unemployment, American consumers are holding tight to their “purse strings” in preparation for worst still to come.

The American Marketing Group has researched the challenges for brands looking to expand their position in the U.S. market after the pandemic and identified the best opportunities for brands to grow here: affluent and wealthy consumers.

These consumers make up about 25% of the nation’s 131.4 million households, yet account for nearly half of all U.S. consumer spending. This segment in the U.S. market is most likely to retain spending power in the face of the downturn.

AMG is expert in targeting this high-potential market and our experience spans these vertical market segments.

Download this white paper now for help to find your brand’s best prospects to penetrate America in a post-pandemic market.