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Brand Basics with AMG’s Paul Friederichsen

Brand Basics with AMG’s Paul Friederichsen

by Paul Friederichsen | Oct 12, 2019 | BLOG, Branding

This is an interview with Paul Friederichsen, partner of The American Marketing Group, on a recent visit to Portugal, with Lisbon-based Briefing, a publication devoted to brands and marketing. What, in your vision, defines a brand? It is the sum total of all the...
Interior Designers Need To Be As Good Marketers As They Are Designers

Interior Designers Need To Be As Good Marketers As They Are Designers

by Pamela Danziger | Oct 7, 2019 | BLOG, Design

The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele.  The most recent ASID Interior Design Outlook and State of the Industry report tellingly reveals the...

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