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Trust Is the Foundation for Success in Retail

Trust Is the Foundation for Success in Retail

by Chris Ramey | Mar 11, 2022 | BLOG, Branding, Business Planning, Marketing, Retail

You have lots of competitors if you sell a product. But none if you sell yourself. It is easy for you to believe that consumers are buying products. You’ve probably been taught that’s why they visit your website, call you or walk in your door.  In fact, they are...
Branding and Marketing: What’s the Difference?

Branding and Marketing: What’s the Difference?

by Paul Friederichsen | Mar 11, 2022 | BLOG, Branding, Marketing

Few terms in business are used more than “branding” and “marketing” yet ironically, they are so often misused or misunderstood. It seems like there are as many definitions of the term “branding” as there are brands. Branding is the work of a company to provide a...
Marketing Drives Growth. Do You Have Enough of It or the Right Kind?

Marketing Drives Growth. Do You Have Enough of It or the Right Kind?

by Chris Ramey | Mar 6, 2022 | BLOG, Marketing

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of...

Recent Posts

  • Trust Is the Foundation for Success in Retail
  • Branding and Marketing: What’s the Difference?
  • Marketing Drives Growth. Do You Have Enough of It or the Right Kind?
  • Got a Business Plan? Need One that Works?
  • Sonic Branding Makes Your Brand Unforgettably Sticky

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