by Chris Ramey | Mar 11, 2022 | BLOG, Branding, Business Planning, Marketing, Retail
You have lots of competitors if you sell a product. But none if you sell yourself. It is easy for you to believe that consumers are buying products. You’ve probably been taught that’s why they visit your website, call you or walk in your door. In fact, they are...
by Paul Friederichsen | Mar 11, 2022 | BLOG, Branding, Marketing
Few terms in business are used more than “branding” and “marketing” yet ironically, they are so often misused or misunderstood. It seems like there are as many definitions of the term “branding” as there are brands. Branding is the work of a company to provide a...
by Chris Ramey | Mar 6, 2022 | BLOG, Marketing
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of...
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