by Chris Ramey | Mar 11, 2022 | BLOG, Branding, Business Planning, Marketing, Retail
You have lots of competitors if you sell a product. But none if you sell yourself. It is easy for you to believe that consumers are buying products. You’ve probably been taught that’s why they visit your website, call you or walk in your door. In fact, they are...
by Paul Friederichsen | Mar 11, 2022 | BLOG, Branding, Marketing
Few terms in business are used more than “branding” and “marketing” yet ironically, they are so often misused or misunderstood. It seems like there are as many definitions of the term “branding” as there are brands. Branding is the work of a company to provide a...
by Pamela Danziger | Oct 14, 2021 | BLOG, Branding, Uncategorized
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he...
by Chris Ramey | Dec 9, 2020 | BLOG, Branding, Design
The continued expansion of wealth over the last 15 years should have been positive for all who serve the affluent. But that is not what happened. The evolution of technology and the democratization of almost everything has not treated every category fairly. The trap...
by Paul Friederichsen | Oct 12, 2019 | BLOG, Branding
This is an interview with Paul Friederichsen, partner of The American Marketing Group, on a recent visit to Portugal, with Lisbon-based Briefing, a publication devoted to brands and marketing. What, in your vision, defines a brand? It is the sum total of all the...
by Pamela Danziger | Jul 24, 2019 | BLOG, Branding
Luxury home owners are a discerning bunch. They expect the highest quality performance in the home brands they buy. Not only that, but they also demand a refined level of style. And importantly for brands and retailers, they are more than willing to pay a premium for...
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