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Mapping The Consumer Path to Purchase

Mapping The Consumer Path to Purchase

by Pamela Danziger | Feb 22, 2023 | BLOG, Branding, Business Planning, Marketing

We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’...
Trust Is the Foundation for Success in Retail

Trust Is the Foundation for Success in Retail

by Chris Ramey | Mar 11, 2022 | BLOG, Branding, Business Planning, Marketing, Retail

You have lots of competitors if you sell a product. But none if you sell yourself. It is easy for you to believe that consumers are buying products. You’ve probably been taught that’s why they visit your website, call you or walk in your door.  In fact, they are...
Got a Business Plan? Need One that Works?

Got a Business Plan? Need One that Works?

by Pamela Danziger | Mar 5, 2022 | BLOG, Business Planning

“Unless commitment is made, there are only promises and hopes, not plans,” said Peter Drucker. Building a business is not for the faint of heart. It’s full of daunting challenges, and for many, the most daunting challenge of all is writing the business plan....

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  • Power Of Paradox Brands
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  • Trust Is the Foundation for Success in Retail

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