by Pamela Danziger | Feb 22, 2023 | BLOG, Branding, Business Planning, Marketing
We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’...
by Chris Ramey | Mar 11, 2022 | BLOG, Branding, Business Planning, Marketing, Retail
You have lots of competitors if you sell a product. But none if you sell yourself. It is easy for you to believe that consumers are buying products. You’ve probably been taught that’s why they visit your website, call you or walk in your door. In fact, they are...
by Pamela Danziger | Mar 5, 2022 | BLOG, Business Planning
“Unless commitment is made, there are only promises and hopes, not plans,” said Peter Drucker. Building a business is not for the faint of heart. It’s full of daunting challenges, and for many, the most daunting challenge of all is writing the business plan....
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