by Pamela Danziger | Feb 21, 2023 | BLOG, Branding, Marketing, Uncategorized
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book Reality in Advertising, he...
by Pamela Danziger | Oct 14, 2021 | BLOG, Branding, Uncategorized
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he...
by Webmaster | Apr 16, 2019 | Uncategorized
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