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Make Your Brand To Stand Out

Make Your Brand To Stand Out

by Pamela Danziger | Feb 21, 2023 | BLOG, Branding, Marketing, Uncategorized

The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book Reality in Advertising, he...
Sonic Branding Makes Your Brand Unforgettably Sticky

Sonic Branding Makes Your Brand Unforgettably Sticky

by Pamela Danziger | Oct 14, 2021 | BLOG, Branding, Uncategorized

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he...

Hello world!

by Webmaster | Apr 16, 2019 | Uncategorized

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