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Interior Designers Need To Be As Good Marketers As They Are Designers

Interior Designers Need To Be As Good Marketers As They Are Designers

by Pamela Danziger | Oct 7, 2019 | BLOG, Design

The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele.  The most recent ASID Interior Design Outlook and State of the Industry report tellingly reveals the...
Help for Home Brands To Connect With Luxury Home Owners and Brands That Are Doing It Best

Help for Home Brands To Connect With Luxury Home Owners and Brands That Are Doing It Best

by Pamela Danziger | Jul 24, 2019 | BLOG, Branding

Luxury home owners are a discerning bunch. They expect the highest quality performance in the home brands they buy. Not only that, but they also demand a refined level of style. And importantly for brands and retailers, they are more than willing to pay a premium for...
Sub-Zero and the Three Surprising Qualities It Meets For Luxury Home Appliance Customers

Sub-Zero and the Three Surprising Qualities It Meets For Luxury Home Appliance Customers

by Pamela Danziger | May 7, 2019 | Appliances, BLOG

People with money – people who can enjoy all the luxuries that money can buy – have a plethora of choices of how to spend it, from luxury travel and dining, the clothes and jewelry they wear, the fashion accessories they carry, and the cars they drive. But the...
Why Floor And Decor Is Killing It In Specialty Flooring Retail

Why Floor And Decor Is Killing It In Specialty Flooring Retail

by Pamela Danziger | May 3, 2019 | BLOG, Flooring

The floor coverings industry represented a $26.9 billion market in 2018, according to Statista in manufacturer dollars. It’s a stable market that managed to eke out a mere 5.1% growth from 2010. Growing less than 1% year-over-year for the last eight years, the...
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Recent Posts

  • Welcome the Era of Conscientious Luxury
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  • When a Store Is More Than a Store: Measuring the Value of Physical Retail
  • Millennials Are Finally Buying Homes; Here’s What They Are Looking For To Decorate Them

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