by Pamela Danziger | Jan 7, 2021 | BLOG, Luxury
This year’s fifth annual State of Luxury report takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market. As 2021 dawns, it will be a year of transition for the luxury market after the...
by Paul Friederichsen | Dec 29, 2020 | BLOG
Very often as marketers, we are called upon by our clients or fellow business stakeholders to solve complex issues or chart new paths with new products or markets. There is a natural tendency to immediately immerse oneself into the numbers and assorted details...
by Chris Ramey | Dec 9, 2020 | BLOG, Branding, Design
The continued expansion of wealth over the last 15 years should have been positive for all who serve the affluent. But that is not what happened. The evolution of technology and the democratization of almost everything has not treated every category fairly. The trap...
by Pamela Danziger | Aug 25, 2020 | BLOG
Neiman Marcus is closing its brand-spanking new Hudson Yards flagship, its first and only store in New York City. JC Penney is closing some 240 out of its fleet of 800 stores. Over the next three years, Macy’s is closing 125 “under-performing” stores in favor of some...
by Pamela Danziger | Jan 17, 2020 | BLOG, Design, Millennials
Now that Millennials, the largest American generation in history some 80 million strong, are aging into the prime years for buying home furnishings, it should be glory days for furniture and home furnishings stores. But that is decidedly not the case. Through November...
by Paul Friederichsen | Oct 12, 2019 | BLOG, Branding
This is an interview with Paul Friederichsen, partner of The American Marketing Group, on a recent visit to Portugal, with Lisbon-based Briefing, a publication devoted to brands and marketing. What, in your vision, defines a brand? It is the sum total of all the...
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