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Marketing Drives Growth. Do You Have Enough of It or the Right Kind?

Marketing Drives Growth. Do You Have Enough of It or the Right Kind?

by Chris Ramey | Mar 6, 2022 | BLOG, Marketing

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of...
Got a Business Plan? Need One that Works?

Got a Business Plan? Need One that Works?

by Pamela Danziger | Mar 5, 2022 | BLOG, Business Planning

“Unless commitment is made, there are only promises and hopes, not plans,” said Peter Drucker. Building a business is not for the faint of heart. It’s full of daunting challenges, and for many, the most daunting challenge of all is writing the business plan....
Sonic Branding Makes Your Brand Unforgettably Sticky

Sonic Branding Makes Your Brand Unforgettably Sticky

by Pamela Danziger | Oct 14, 2021 | BLOG, Branding, Uncategorized

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he...
The Best 12 Months of Your Business Life are About to Come to an Abrupt End

The Best 12 Months of Your Business Life are About to Come to an Abrupt End

by Chris Ramey | May 9, 2021 | Appliances, BLOG, Design, Flooring, Furniture, Luxury, Outdoor Living

The end of COVID is inching nearer.  Millions of us are anxious to celebrate with our families, travel, eat out, take cruises, return to places of worship, attend weddings and enjoy our freedom. Great news for the world.  But not necessarily good news for any firm...
The Home Boom Is Going Bust For Independent Furniture and Furnishings Retailers

The Home Boom Is Going Bust For Independent Furniture and Furnishings Retailers

by Pamela Danziger | Apr 6, 2021 | BLOG, Furniture, Retail

By all accounts, the pandemic year was a great one for home furnishings brands and retailers. Cooped up at home, Americans invested in improving their living spaces.   Home improvement retailers, like Home Depot and Lowe’s that serve the DIY-inclined, rose...
Design Is Moving Outdoors: Outdoor Living Projects Are Designers’ Greatest Opportunity in 2021

Design Is Moving Outdoors: Outdoor Living Projects Are Designers’ Greatest Opportunity in 2021

by Pamela Danziger | Mar 2, 2021 | BLOG, Outdoor Living

“In the beginning…” people lived in harmony with nature. Nature formed us and gave us all that we as human beings needed to live and prosper. Gradually we learned how to gain power over nature and with that knowledge, cultures advanced and mankind prospered. But as...
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