by Chris Ramey | Mar 6, 2022 | BLOG, Marketing
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of...
by Pamela Danziger | Mar 5, 2022 | BLOG, Business Planning
“Unless commitment is made, there are only promises and hopes, not plans,” said Peter Drucker. Building a business is not for the faint of heart. It’s full of daunting challenges, and for many, the most daunting challenge of all is writing the business plan....
by Pamela Danziger | Oct 14, 2021 | BLOG, Branding, Uncategorized
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he...
by Chris Ramey | May 9, 2021 | Appliances, BLOG, Design, Flooring, Furniture, Luxury, Outdoor Living
The end of COVID is inching nearer. Millions of us are anxious to celebrate with our families, travel, eat out, take cruises, return to places of worship, attend weddings and enjoy our freedom. Great news for the world. But not necessarily good news for any firm...
by Pamela Danziger | Apr 6, 2021 | BLOG, Furniture, Retail
By all accounts, the pandemic year was a great one for home furnishings brands and retailers. Cooped up at home, Americans invested in improving their living spaces. Home improvement retailers, like Home Depot and Lowe’s that serve the DIY-inclined, rose...
by Pamela Danziger | Mar 2, 2021 | BLOG, Outdoor Living
“In the beginning…” people lived in harmony with nature. Nature formed us and gave us all that we as human beings needed to live and prosper. Gradually we learned how to gain power over nature and with that knowledge, cultures advanced and mankind prospered. But as...
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